Openwashing is defined by analogy with "greenwashing"  as the deceptive usage of PR communication tending to promote the perception that a product is open source. As in greenwashing, deceptive communication is enabled by the fact that the concepts which are referred to (e.g. "green", "sustainable", "open source") are potentially unclear both for the emmitter (e.g. PR department) or the reciever (e.g. general public).